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News & Insight
- Openreach’s Exchange Upgrade & Migration trials: What you need to know
- 4 reasons full fibre outperforms copper every time
- Partner Roadshow 2020: Follow the fibre
- Enhanced Monitoring: Unleash the power of data(2)
- One Customer Desk: Becoming easier to do business with
- 7 reasons you don’t want to miss the Partner Roadshow
- Case study: Using powerful data to drive fibre upsell for our Partners
- Digital Britain 2.0: Comms Vision 2019 highlights
- Capacity Europe 2019 highlights
- 6 reasons to add G.fast to your connectivity portfolio
- Could EoFTTC hit the sweet spot for your customers?
- 3 things we learned at Channel Live 2019
- 5 reasons to visit us at Channel Live
- Harnessing Google's digital marketing insights to boost your business
- How to use robotics to improve business operations
- Q&A with Simon Leather at Connected Britain 2019
- Fibre and the channel: Busting the myths
- International Telecoms Week 2019: Meet the team
- Key takeaways from the Connectivity Matters Summit 2019
- Why the WLR switch off is an opportunity, not a threat
- 4 insights to reduce churn and stay one step ahead
- What we learnt at our first Partner Roadshow
- 5 ways to support your customers’ digital transformation
- Our COO's tips for winning business through customer experience
- Telco forecast: What to expect in 2019
- Top 5 network insights
- What's Christmas without connection?
- 11 steps to reduce the risk of telecoms Fraud over Christmas
- Help your customers win more this Black Friday
- Rob's had a day to forget
- Comms vision 2018 Highlights
- Meet us at Capacity Europe
- Making Unified Communications reeeeeally simple
- The Third Wave of Connectivity Evolution……Ultrafast
- Soapworks - A home to be proud of
- Intro to Knowledge
- Proud to be keeping Britain connected
- Ofcom reports our managed broadband speeds ahead of competition
- Preparing for the second surge in remote working
- Accelerate your Homeworker opportunity with our data and insights
- The future of telephony - Our VoIP journey so far...
- Changing the way we communicate for the better
- TalkTalk Business delighted to announce our 'Covid-critical' broadband engineers have been awarded MBEs
- TalkTalk Business win ‘Best Wholesale Sales Team’ Award at the Global Carrier Awards 2020!
- Everything you need to know about G.fast
- Markets Unlocked – TalkTalk Business joins the debate on a full fibre future
- Helping our Partners to build back better
- TalkTalk Business win Best Fibre Connectivity Provider at the Comms Business Awards 2020!
- Improving Employee Well-Being During COVID-19
- We’d like to introduce you to our TalkTalk Business Product Solutions Team – Focusing on creating value for our Partners
- TalkTalk Business shares research whitepaper to help Partners address the mass shift to hybrid working
- G.fast or FTTP – What are they and how to make the right choice for your customers?
- Six Top Tips to Help Your Employees Stay Connected While Working from Home
- Workplace wellbeing: A checklist for your business
- How to get a better work-life balance when hybrid working
- The modern workplace
- Wholesale Virtual Event 2021 – Reconnecting with our Partners
- Wholesale Virtual Event: A faster future
- Hybrid Working Opportunities for the Channel - Our Roundtable Discussion
- Full Fibre is far better for the environment
- Top tips on how you can support your remote workers
- Your full fibre broadband overview
- TalkTalk Wholesale Services has been shortlisted for 8 Awards in 2021!
- Update: Openreach stop sell at selected Exchanges
- TalkTalk Business Critical Infrastructure Update
- TalkTalk Business takes home a BESMA award
- We're finalists in the Global Women in Telco and Tech awards
- TalkTalk Business is a finalist in the Comms National Awards 2019
- TalkTalk Business’ MPLS network to be implemented at Multi-Academy Trust to drive efficiencies and save costs
- TalkTalk Business shortlisted for the CRN Women in Channel Awards
- TalkTalk Business picks up “Best Business” award at ITSPA this year
- Increased investment in our Partners
- Britain's businesses prepare for hyper- speed
- TalkTalk launches campaign to raise awareness of vulnerable connectivity
- TalkTalk Business offer businesses greater resiliency with Mobile Back-up
- Everything you need to know about IP Voice (VoIP)
- Important Notification of Change Freeze 2020
World Cup 2018: Watch it, tweet it, stream it
The World Cup this year was a big deal, with a more connected world than ever, everyone was watching and talking about it.
England's close 2-1 win over Tunisia, for example, attracted a TV audience of 18.3 million, beating May's Royal Wedding and proving once and for all that Harry Kane is more popular than Prince Harry. But while that equated to 69.2 per cent of the potential audience, that pales in comparison to Iceland's first ever World Cup game, as 99.6 per cent of the country's TV viewers watched their side draw with Argentina.
Overall, it was expected that 3.4 billion people would watch this year's World Cup - and they did lot more than sitting in front of their TV.
The second screen is social
This year, social media was where much of the world Cup was discussed. More than half of fans (51 per cent) used social media while watching the World Cup, with 50 per cent messaging friends during the games.
672 million tweets using the #WorldCup hashtag were sent
During the last tournament in 2014, some 672 million tweets using the #WorldCup hashtag were sent, while there were 2.1 billion related searches on Google and 350 million people talking about it on Facebook.
It's not just on the big screen where England fans were watching. This World Cup, online streaming had also proven to be a hugely popular option, letting people keep up with the football wherever they were. Indeed, more than three million people used the BBC's iPlayer or Sport website to watch the win over Tunisia - a new record for the service.
Is streaming meeting expectations?
However, those using iPlayer or ITV Hub might have found that they weren't quite getting the true live experience. In fact, these 'live' streams are often at least two minutes behind broadcast TV, which meant fans following along on social media learnt about goals and incidents long before they saw them.
There are several factors behind this, but one of the biggest issues is that streaming pictures go through extra steps before being delivered to the user, which increases latency.
The Internet connection could also play a part. Slower speeds might mean breaks in playback, which higher-quality HD services will be off-limits. If using a shared connection, anything else running on the same network will mean less bandwidth available for streaming.
This isn't just an issue for home users. While managers may or may not have approved of employees watching the World Cup in working hours, having extra strain placed on already slow networks can leave businesses struggling to operate. But with faster, higher-bandwidth networks, high-quality streaming will be more reliable and not impact other services, whether hosting a videoconference or the latest football match.